Timbaland’s recent venture into the world of generative AI music raises profound questions about the future of creativity in the music industry. With the launch of his AI music company, Stage Zero, and the introduction of the AI-generated artist TaTa, Timbaland is not just producing tracks; he is creating an entirely new ecosystem of digital superstars. This shift towards AI-generated music challenges traditional artistic processes and provokes a debate about the value of human creativity in an age dominated by technology.